When a development opportunity is being assessed, the first questions should be about the owner’s objectives, market conditions, capital, risk and long-term value. The building is important, but it is part of a wider investment decision.
A clear view of the asset and the desired outcome helps the team choose the right strategy, procurement approach and delivery plan. It also provides a framework for testing assumptions as the project advances. Starting with the asset means understanding what success looks like for the owner, then shaping the project to deliver that outcome.
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